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which has positioned Dialogue Digital as a reputable and high-quality acquisition source.

Dialogue Digital Spotlight: Our specialized advertising services helped "Yes for Parks and Open Space" win their ballot measure in two separate elections less than two years apart. 

Our multi-channel approach, which included ads on Facebook and Instagram, display networks, CTV and OTT videos, and Google Search, effectively reached likely voters in the Denver to persuade them to vote in favor of the organization's ballot measure. 

Our advertising efforts played a critical role in preserving open space in Denver.

It's worth noting that the campaign’s opponent spent significantly more on their campaign, which was heavily focused on on-the-ground organizing. They had a robust social media and on-the-ground presence. 

  • Total Campaign Expenditures: $921,093.50

  • Total Digital Advertising Expenditures: $262,500

    • Including $18,500 on creative alone.

In contrast, our client spent their limited budget with a heavier portion of their expenditures on digital advertising. 

  • Total Campaign Expenditures: $280,504.06

  • Total Digital Advertising Expenditures: $63,000

    • This includes placement and creatives.

Our client recognized the power of digital advertising and its effectiveness in engaging voters, especially in the current digital landscape. Despite spending significantly less on this campaign, our client was able to harness the power of digital and win the ballot measure, showcasing the efficacy of digital advertising in political campaigns.

We are honored to have played a part in preserving open space in Denver and improving the quality of life for all residents. 

If your cause or initiative requires a digital strategy, get in touch with us to learn more about our services. We’d love to work with you! 

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